Keynote topic
Technology Commercialisation
How technology moves from research and invention towards licensing, partnerships, customers and commercial application.
A technology can work technically and still fail commercially. What closes the gap?
The keynote promise
Technology does not create impact simply because it works. Commercialisation requires decisions about customers, business models, intellectual property, partnerships, licensing, market access and the path to the first customer.
The 3S Framework
A framework Dr Neo uses to think about and evaluate innovation and commercialisation opportunities, built around three questions.
- Sizable
- Is there a sufficiently meaningful market or opportunity?
- Sustainable
- Is there a defensible technological or intellectual-property advantage?
- Scalable
- Can the business model and commercial approach scale?
Background
Based on Dr Neo's teaching of technology transfer and commercialisation at NUS, and his long involvement in technology-commercialisation programmes for Singapore's institutes of higher learning.
Areas covered in that teaching
- Opportunity assessment
- Intellectual property & patents
- Technology licensing
- Competitive intelligence
- Market strategy
- Business models
- Commercialisation deals
What the audience will learn
- The difference between technical success and commercial viability
- How technology transfer, licensing and partnerships can move innovation towards market application
- The interests of researchers, inventors, technology-transfer organisations, companies and investors
- How business models and market strategy affect technology commercialisation
- Why customer validation and market access matter alongside technical development
Who it’s for
Researchers, inventors, technology-transfer offices, universities, research institutes, technology companies, entrepreneurs, investors and organisations bringing new technologies to market.
Outcomes
- An end-to-end view of the technology-commercialisation journey
- An eye for where the interests of researchers, companies and investors may pull in different directions
- A way to weigh licensing, partnerships and venture creation against each other for a given technology
- The 3S questions as a check on any opportunity: is it sizable, sustainable and scalable?
Format & customisation
- Format & duration
- This topic can be adapted to the event format and duration. Specific format availability is confirmed on enquiry — see formats.
- Customisation
- The emphasis can be adapted to the audience, sector, organisational context, event objective and level of technical depth. For example, the session can focus on technology transfer from universities and research institutes, corporate commercialisation, or early-stage ventures taking technology to market.
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